
ONEMILLIONWOMEN ACADEMY
ONLINE COURSE
Sell Smart
Build a Sales System That Scales With You
Hi, this is
OneMillionWomen.
We’re not a regular community.
This is a space exclusively for female founders and leaders that lead with purpose and scale without apology.
We offer courses, programs, and inspiration to support
your (business) growth in ways that are sustainable, aligned, and wildly powerful.
As your business grows, the hardest part isn’t building.
It’s selling, consistently, clearly, and without wearing every hat.
This course is for founders who are done guessing their way through sales.
You want a system that works,
even when you’re not in the inbox.
You want to close aligned customers without burning out or dumbing things down.
And you're ready to sell in a way that feels like you.

You’re not alone.
Every founder hits this moment:
You’ve got something people want.
But sales still feel chaotic, or worse, optional.
You’re juggling deals, leads, follow-ups, DMs, pitches, and most of it lives in your head (or in 12 open tabs).
You know there’s a smarter way, but it’s hard to zoom out and build it.
This course gives you the sales structure you were never taught.
The systems, workflows, and language that let you grow revenue without losing your mind, or your message.
Sales isn’t just something you survive.
It’s something you can own.
All you need to know about this Online Course
This is a hands-on course for founders who want sales that scale.
You’ll get a full system, templates, and real-world strategies that don’t rely on pressure, funnels, or hacks.
Bite-sized video lessons you can watch at your own pace
Sales journey maps, CRM setup guides, and messaging templates
A bonus mini-guide on using AI to speed up lead gen and outreach
Access to a private founder Slack thread for Q&A and shared wins
Investment €149,- ex. VAT
Time Investment
This is an evergreen course, so you can follow it in your own time and at your own pace. It takes approximately 3–5 hours in total.
If you’ve been selling on instinct, this is your upgrade.
Lotte Vanderwalle - HR Director
“Kelly was instrumental in developing & implementing our People processes from the ground up.”
Paula Zonneveld - People & Culture
“I started as a newbie in the People field, and Kelly managed to teach me everything she knows in a few months”
Kim B - conscious founder
“My biggest struggle was managing my team while running my business. By implementing clear processes, my team now takes more ownership, and I have more space in my schedule.”
After this course, you’ll:
Know your customer journey, every step, every touchpoint
Have a sales system that works without you tracking every detail
Sell confidently, without overexplaining or over-functioning
Automate the busywork with AI so you can focus on connection
Feel like a founder with a revenue engine, not just a freelancer in disguise
This isn’t about learning to “pitch.”
It’s about building systems that convert and last.
Meet Your Instructors
Dorian Pluimers
Sales Strategist | Systems Builder | Founder Coach
Our sales systems expert has helped dozens of purpose-driven startups build repeatable, ethical sales flows. From mapping touchpoints to using AI for lead gen, they’ll show you how to close deals in a way that feels powerful, not pushy.
Elise Vroonland
Co-founder of OneMillionWomen | Brand & Marketing Strategist
Elise blends strategic clarity with deep marketing wisdom. After two decades of building brand systems for companies like Valtech and Philips, she’s on a mission to help founders sell without selling out. In this course, she helps you craft messaging and systems that land because they come from who you are.
Curious about your biggest growth area in your sales system?
What’s working in your sales, and what’s missing?
Take the “Sales Clarity Scorecard” to pinpoint where you’re leaking leads or energy.

For whom?
Founders who have or need a clear sales system, and seeking for more consistency and clarity
You’re still the main sales engine, and it's draining you
You’ve had success, but sales feel inconsistent or unscalable
You want more revenue without losing your voice, your values, or your weekends