After years of advising and crafting strategies for impactful businesses across industries - from iconic luxury names to early-stage founders shaping something bold - I noticed the brands that stand out, attract, and endure are the ones that carry an energy people respond to, even if they can’t explain why.

That insight became the foundation for Brand Energetics - a concept I developed to help businesses understand and shape the subtle energetic presence of their brand. It’s taken my brand strategy process, which I’ve honed over 15 years with over one hundred clients, to another level. It’s not about being louder or following trends. It’s about creating deeper coherence between who you are, how you show up, and what people experience when they encounter your brand.


Why Brand Energetics matters

For entrepreneurs - especially women and female founders balancing intuition with ambition - this can be a transformative shift. We often sense when something’s off in our brand or business, but we can’t always name it. Brand Energetics gives you a way to articulate that feeling, explore what’s beneath it and make clear, aligned decisions that shift how your business is experienced and related with.

What’s right for someone else might not be aligned for you - we’ve probably all experienced that at some point. 

When you start working consciously with your brand’s energetic frequency, the results show up in tangible ways:

• Clearer, more coherent brand expression across all touchpoints - not just in language and design, but in how people feel your brand.

• More intuitive and aligned decision-making, removing noise and hesitation by anchoring actions in energetic congruence.

• Stronger emotional connection with your audience, leading to increased trust, engagement and long-term loyalty.

• Sharper strategic clarity - guiding everything from product development to partnerships with an aligned, embodied brand essence.

This is not just about polishing what’s visible. It’s about ensuring that the energy behind your brand is aligned with its purpose - so that everything you create is working together.

Where to begin

1. Start by stepping away from the surface. Take five quiet minutes.

2. Close your eyes. Imagine your brand as a person, in front of you.

3. Reflect: How do they move through the world? How do people feel in their presence?

4. Then ask: Is this who we want to be? Is this how we want to be received?

5. Finally: What is the gap between the energy our brand emits today, and where we want it to be?

This works equally well for a consumer goods brand or personal brand. And is just the start to dipping your toe into working practically with Brand Energetics to sculpt the resonance you desire.

The power of doing this work

When you understand your brand as a living presence or entity - not just a visual identity or set of messages - everything changes. You access a new level of creative direction. You refine how you communicate, design, hire and grow. You stop trying to force connection and start naturally resonating with those you’re here to serve. You find your frequency.

As women building purpose-led businesses, Brand Energetics gives us a practical framework to bring our sensing, intuition and wisdom into how brands operate.

If this speaks to you, and you’re ready to go deeper, I share the full Brand Energetics Audit and framework in my debut book, Sacred Business. It’s designed for entrepreneurs and leaders who want to build something that truly aligns with who they are, and why they’re here - a manifesto for the transformation of ourselves to create businesses that thrive with us and life on Earth.

→ Stay in touch on IG @nikkitrott.
Discover more at www.nikkitrott.com/sacredbusiness and order your copy of Sacred Business: Nine principles to transform yourself, redesign business & impact the world from all good bookshops.